Search Engine Optimization - Keyword Density
Ten years ago you could reach the top of Yahoo (the internet’s top search engine at the time) by simply stuffing your pages with the keywords that you were trying to rank for. Today, climbing the SEO charts is a long and complicated dance that involves analyzing just about every aspect of your website. The world, or at least the online component of it, is a very different place.
Keyword density is still important, though it’s no longer the defining variable in determining what makes a website relevant to search engines. Many people write a 10-12% keyword density, but we have had much greater success with a 4-6% keyword density. We believe that this is because of Google’s filters seeing too many of one specific keyword and penalizing the content in question as spam instead of recognizing it as legitimate (albeit SEO’d) content.
To summarize:
- Maintain a 4-6% keyword density. Anything over this amount may be regarded as spam.
- Write naturally. Search engines will place content that has been written for humans higher than content that has been written for search engines.
- Vary your content. Write on topics that will help your SEO as well as establish your website as an authority within the niche.
Oh, and because you will likely (and eventually) have relevant content hosted outside of your website, ensure that:
- The incoming links are targeted. If your site is about shoes ensure that incoming links are from related websites.
- The anchor text is targeted. Use the anchor text to target the keywords you are trying to rank for.
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